It's not you, it's your story.

As organizations grow and evolve, they become increasingly complex. Achieving consensus on decisions becomes harder, the layers between leadership and the customer increase and getting everyone to agree on the story that best represents or differentiates the business can become an increasing challenge. 

These challenges are overcome when there is internal clarity on the story that conveys why the business is different, for whom it is relevant and why anyone should care that it exists. 

We’ve partnered with businesses of all sizes and business models, from pre-revenue startups to non-profits to large complex organizations with one goal - to help them find the meaningful story that allows them to stand out, to be demanded and to be chosen.

We've learned that irrespective of the size of business, location or industry, the path to finding a meaningful story remains the same. 

OUR PROCESS

As organizations grow and evolve, they become increasingly complex. Achieving consensus on decisions becomes harder, the layers between leadership and the customer increase and getting everyone to agree on the story that best represents or differentiates the business can become an increasing challenge. 

01

01

01

Discover

Discover

Discover

In order to identify opportunities and determine the most effective strategies, we must understand the critical elements of our business: why we exist, what we do best, what we stand for, who we serve and what those we serve need. 

Through a series of in-person interviews, surveys, market and competitive research we discover the objective realities of the business and stakeholder needs. 

In order to identify opportunities and determine the most effective strategies, we must understand the critical elements of our business: why we exist, what we do best, what we stand for, who we serve and what those we serve need. 

Through a series of in-person interviews, surveys, market and competitive research we discover the objective realities of the business and stakeholder needs. 

02

02

02

Codify

Codify

Codify

Leveraging what we learn from all stakeholder groups during our discovery phase, we identify themes, share insights and draw conclusions to be tested and reviewed by leadership prior to codifying purpose and building a strategic framework from it.

This stage of the process builds a foundation upon which the story is forged.

Having collected and collated feedback and information in discovery, we can now draw insights and conclusions that will be tested and reviewed by leadership prior to creating our purpose, story and vision framework. 

This stage of the process builds a foundation upon which all future decisions will be made. 

03

03

Forge

Forge

With our findings confirmed and insights codified we forge the meaningful story of the organization, one that is authentic (to who you are and what you believe), relevant (to all stakeholders), emotionally compelling, simple and that can be consistently executed across your business.

This story and associated framework will be the articulation and distillation of who you truly are, where you are going and why you exist as well as clearly sharing why your stakeholders should care that you exist.

04

04

04

Align

Align

Align

An inspiring story and direction is one half of the equation. The other half requires ensuring that all aspects of the business align with this direction – your people, your products, services, processes and your positioning.

Alignment in these areas brings your story to life at every touchpoint, ensuring consistency and maximum impact. 

An inspiring story and direction is one half of the equation. The other half requires ensuring that all aspects of the business align with this direction – your people, your products, services, processes and your positioning. Alignment in these areas brings your story to life at every touchpoint, ensuring consistency and maximum impact. 

With the right meaningful story, you can attract customers who love you for reasons beyond what you sell. Attract, engage, and retain employees. Make decisions easier. Increase stakeholder trust. Make marketing dollars go further. Maintain agility during downturns.

Ready? Let's get to work.

With the right meaningful story, you can attract customers who love you for reasons beyond what you sell. Attract, engage, and retain employees. Make decisions easier. Increase stakeholder trust. Make marketing dollars go further. Maintain agility during downturns.

Ready? Let's get to work.

With the right meaningful story, you can attract customers who love you for reasons beyond what you sell. Attract, engage, and retain employees. Make decisions easier. Increase stakeholder trust. Make marketing dollars go further. Maintain agility during downturns.

Ready? Let's get to work.

Columbus Idea Foundry
421 West State Street
Columbus,  OH 43215

purpose@storyforge.co
(614) 859 6008

Columbus Idea Foundry
421 West State Street
Columbus,  OH 43215

Purpose@storyforge.co
(614) 859 6008