Storyforge | Barry Chandler
Storyforge is a brand strategy company helping ambitious companies change the world by discovering their singular purpose, forging their story, and aligning their positioning, people, products and profits with it.
brand strategy, storyforge, branding, brand management, marketing
708
page-template,page-template-full_width,page-template-full_width-php,page,page-id-708,qode-core-1.0,ajax_fade,page_not_loaded,,pitch-ver-1.1, vertical_menu_with_scroll,smooth_scroll,grid_1300,blog_installed,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

I’m Barry Chandler,

co-founder of

Storyforge.

About Barry

Barry specializes in business building, brand strategy, and storytelling. Since 2003 he has built 5 (and sold three) strategic consulting businesses and worked with more than 500 businesses from pre-revenue startups to publicly traded organizations to help them drive margins and identify a differentiated position and path to achieving their goals. Barry believes that the most successful businesses and the happiest people are driven by something bigger than products and services and more than money alone and that this purpose is the foundation of every great story.

 

Qualifying as a hotel manager in Ireland in 1998, Barry spent the next five years as part of the management teams of luxury hotels and cruise lines around the world. In 2004, Barry launched an online subscription service for bar owners to help them manage a more efficient and profitable business. Voted Ireland’s best business to business website in 2006, the business expanded its services to the UK and the US in 2008. This expansion led to the creation of a digital marketing agency in 2010, to assist the growing membership base with marketing services to help attract and engage customers.

 

In 2012, the subscription services and marketing agency were acquired by California-based Buzztime Inc (NYSE: NTN) which then hired Barry as Chief Marketing Officer. In 2014 he co-founded Storyforge, a strategy company helping ambitious businesses grow by discovering their singular purpose, forging their story, and aligning their positioning, people, products and profits with it.