‘Story’ is bigger than purpose or marketing.
Every day, your customers and your employees ask, “Why should I follow you?” You need to have a good answer.
A meaningful story ignites your team, increases retention, smooths big transitions, and increases brand loyalty.
Yet it’s not enough to just have a story.
You have to name it, align everyone and everything in your organization with it, and connect all of your stakeholders to it.
We’re here to help you do just that.
GBQ, a top 100 accounting & consulting firm with 70+ years in business, conducted a significant rebrand, but without a purpose behind it. They needed a clear story to unify their team, attract top talent, engage new and existing clients, and support long-term growth.
They grew their team by 29%, boasted a nearly 100% employee engagement rate during the pandemic, and navigated a period of explosive growth—all guided by their story.
Smart Columbus, a public-private partnership, launched with a $50M federal grant and a clear goal. When they completed that goal, they needed to know if there was a new path forward, and if so, what was the strategy and story to reflect it?
Now, with all stakeholders on the same page, the team is poised for dramatic growth, doubling the team to deploy $40 million of local investment to innovate at the intersection of technology and community good.
Asset Strategies Group, a 20-year retail real estate business, finalized a major acquisition and was preparing for a second. They needed to align and unite the two teams behind a shared story to support effective decision-making amidst so much change.
They doubled the number of employees, formed a new leadership team, and saw 33% growth—all because everyone could align behind one story to grow together in the same direction.
Story is a framework for thinking and doing
When a business finds its meaningful story, the world — and most importantly, your team — sits up and listens. Having everyone on the same page means your company is aligned from the internal team all the way through to your customers.
Forging that kind of story takes intention, curiosity, and courage.
And it just so happens to be what we’re best at.
We have decades of experience working with multinational corporations,
ambitious founders, and everyone in between.
Insights
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Beyond Hidden Pictures: Highlights’ journey from product-focused to purpose-driven
Read more: Beyond Hidden Pictures: Highlights’ journey from product-focused to purpose-drivenBy expanding vision with a clear, purpose-driven story, Highlights created new business pathways and deepened employee engagement across their family of companies.
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The transformative power of story
Read more: The transformative power of storyStoryforge CEO Haley Boehning joined Brett Kaufman of the Gravity Podcast to share her journey to entrepreneurship, consider the power of storytelling to foster engagement and alignment, and discuss their shared belief in business – and conscious leadership – as a force for good.
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Is your story meaningful enough?
Read more: Is your story meaningful enough?Three founders. Three challenges. One simple solution. Here’s how a powerful, shared story can drive a business forward, no matter what stage of development it’s in.
