about

Humans crave clarity. And context. And connection.
We are meaning-making and meaning-seeking machines.

We are wired for meaning: physiologically and psychologically. And we are increasingly looking for it in the businesses we work for, buy from, invest in, and do business with.

When businesses deliver meaning—in the stories they tell and live—we respond with enthusiasm, engagement, and loyalty.

When they don’t, we respond in equal measure with far more negative results.

The good news: There are simple formulas and frameworks every business can apply to forge the most meaningful story and use it to get the results they want.

The bad news: It is not easy. It takes curiosity, persistence, and courage.

The better news: It’s highly unlikely your competitors are investing in this… yet. If you do, you can differentiate yourself in the market for customers, employees, and investors.

Founder + CEO

Haley Boehning works with visionary leaders struggling to tell their story. She helps leaders and their teams forge their most meaningful story, and then activate it—so they can get the results they need and the impact they want.

She launched Storyforge in 2014 — with her friend and co-founder Barry Chandler of Stories & Sips — after spending almost two decades supporting one of the S&P 500’s longest-serving founder/CEOs during a time of great growth and change, including significant M&A activity. 

Haley has decades of experience working with leaders of Fortune-500 companies, nonprofits, and start-ups to create clarity, alignment, and engagement through story. 

Haley sits on the advisory board of employee-owned and privately-held ASG-Chute Gerdeman, and was a founding board member of Conscious Capitalism Columbus. She served on Conscious Capitalism Inc.’s Community Advisory Council and Chapter Task Force, where she helped redesign the international chapter model following the global pandemic. She is a founding member of The Matriots, Ohio’s first multi-partisan PAC dedicated to electing more women to public office and a member and chapter sponsor of The National Association of Women Business Owners. 

Haley was named to Columbus CEO’s 2020 Future 50 list, recognizing her as a leader with the ideas, energy, and heart to move the region forward in the critical decade ahead.

Haley studied at the Tisch School of the Arts, Playwrights Horizons, and The American School in Switzerland (Lugano) before receiving her bachelor of arts cum laude from New York University’s Gallatin School.

When she’s not advocating for business as a force for good in the world—through her clients or community engagement—Haley can be found hand-washing her yellow 1972 Volkswagen Karmann Ghia, running late to a yoga class, or grinding a winch on a sailboat somewhere in the world.

Haley resides in Brooklyn, New York and Columbus, Ohio.


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