Category: Case Study
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Navigating change with confidence: Zimmerman Companies’ unified story
The big picture: When they kicked off with Storyforge, third-generation real estate business Zimmerman Companies owned and operated several multifamily properties as well as the beloved Olympic Indoor Tennis Club, and was preparing to launch Versa, a new coworking business. With a history of team members and partners who had stayed with the business for…
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Empowering Growth: GBQ’s Transformation Through Purpose
The Big Picture: In 2017, GBQ, one of the top 100 tax, accounting, and consulting firms in the country, had more than doubled in size over the previous decade. This growth was fueled by strategic acquisitions and a significant expansion of service offerings. A major rebrand in 2008 had set the stage for this growth,…
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Shifting Gears: How Smart Columbus Found Confidence Navigating the Unknown
The big picture: For the first four and a half years after winning a very competitive national $50 million grant, collaborative innovation lab Smart Columbus was laser-focused on transforming transportation in the community. When that grant came to an end, the team found themselves tussling with big questions: Should they continue the effort? And if…
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From Local Brand to National Powerhouse: The TogetherSolve Transformation
The big picture: In 2022 Rob Myers’ 12-year old business, then known as Ohio Industrial Energy, had specialized in saving companies money on their energy spend, and business was booming. But then, a major shift in the global energy marketplace forced major changes to their business model: the beginning of the war in Ukraine. After…