‘Story’ is bigger than purpose or marketing.

Every day, your customers and your employees ask, “Why should I follow you?” You need to have a good answer.

A meaningful story ignites your team, increases retention, smooths big transitions, and increases brand loyalty.

Yet it’s not enough to just have a story.
You have to name it, align everyone and everything in your organization with it, and connect all of your stakeholders to it.

We’re here to help you do just that.

GBQ, a top 100 accounting & consulting firm with 70+ years in business, conducted a significant rebrand, but without a purpose behind it. They needed a clear story to unify their team, attract top talent, engage new and existing clients, and support long-term growth.

They grew their team by 29%, boasted a nearly 100% employee engagement rate during the pandemic, and navigated a period of explosive growth—all guided by their story. Read the case study here »

Smart Columbus, a public-private partnership, launched with a $50M federal grant and a clear goal. When they completed that goal, they needed to know if there was a new path forward, and if so, what was the strategy and story to reflect it?

Now, with all stakeholders on the same page, the team is poised for dramatic growth, doubling the team to deploy $40 million of local investment to innovate at the intersection of technology and community good.
Read the case study here »

When ASG acquired Chute-Gerdeman, they expected a straightforward transaction for their financially-driven company. What they missed at first was the bigger opportunity: for the new company being born from the merger to unite behind a purpose greater than profit.

With Storyforge’s help, ASG-CG didn’t just integrate, they transformed, growing revenue by 33% and more than doubling the size of their team – 120% in a single year – and finding alignment around a powerful, shared purpose.

Highlights, a children’s publishing company that’s been mailing out their “fun with a purpose” magazine for 75+ years, has a strong legacy of editorial clarity. But they knew they had the potential to tell a more powerful story than the one getting lost in their comprehensive documents.

They designed their hiring, onboarding, and retention processes around their meaningful story. They also formed new partnerships, distributing 1.3 million copies of a special issue of Highlights magazine with Google.

Story is a framework for thinking and doing

When a business finds its meaningful story, the world — and most importantly, your team — sits up and listens. Having everyone on the same page means your company is aligned from the internal team all the way through to your customers.

Forging that kind of story takes intention, curiosity, and courage.
And it just so happens to be what we’re best at.

We have decades of experience working with multinational corporations,
ambitious founders, and everyone in between.

THE STORYFORGE PROCESS

Insights

Having one unified story is often the difference between success and failure for our ambitious clients.