When you tell a story, you’re making a promise.
And you better deliver on it, not just in the story told in your marketing, but in how you live it.
Story gives your people clarity, context, and alignment.
It becomes the framework for all your business’ biggest questions.
It ensures you consistently deliver on your promise.
In other words?
Story is your most powerful tool for growth.
Our latest posts are filled with examples of telling a story, making a promise, having an impact!
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Navigating change with confidence: Zimmerman Companies’ unified story
Read more: Navigating change with confidence: Zimmerman Companies’ unified storyThe big picture: When they kicked off with Storyforge, third-generation real estate business Zimmerman Companies owned and operated several multifamily properties as well as the beloved Olympic Indoor Tennis Club, and was preparing to launch Versa, a new coworking business. With a history of team members and partners who had stayed with the business for…
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Empowering Growth: GBQ’s Transformation Through Purpose
Read more: Empowering Growth: GBQ’s Transformation Through PurposeThe Big Picture: In 2017, GBQ, one of the top 100 tax, accounting, and consulting firms in the country, had more than doubled in size over the previous decade. This growth was fueled by strategic acquisitions and a significant expansion of service offerings. A major rebrand in 2008 had set the stage for this growth,…
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Leadership lessons from a dismasted sailboat
Read more: Leadership lessons from a dismasted sailboatSunday night, on Day 35 of Vendée Globe race, British yachtswoman, journalist and sailing coach Pip Hare, holding 15th place more than 800 nautical miles from the south coast of Australia, dismasted in the middle of the night. First, she spent 3 hours stabilizing the boat, and ensuring its safety and hers. What she did…
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Shifting Gears: How Smart Columbus Found Confidence Navigating the Unknown
Read more: Shifting Gears: How Smart Columbus Found Confidence Navigating the UnknownThe big picture: For the first four and a half years after winning a very competitive national $50 million grant, collaborative innovation lab Smart Columbus was laser-focused on transforming transportation in the community. When that grant came to an end, the team found themselves tussling with big questions: Should they continue the effort? And if…
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From Local Brand to National Powerhouse: The TogetherSolve Transformation
Read more: From Local Brand to National Powerhouse: The TogetherSolve TransformationThe big picture: In 2022 Rob Myers’ 12-year old business, then known as Ohio Industrial Energy, had specialized in saving companies money on their energy spend, and business was booming. But then, a major shift in the global energy marketplace forced major changes to their business model: the beginning of the war in Ukraine. After…
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Beyond Hidden Pictures: Highlights’ journey from product-focused to purpose-driven
Read more: Beyond Hidden Pictures: Highlights’ journey from product-focused to purpose-drivenBy expanding vision with a clear, purpose-driven story, Highlights created new business pathways and deepened employee engagement across their family of companies.
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The transformative power of story
Read more: The transformative power of storyStoryforge CEO Haley Boehning joined Brett Kaufman of the Gravity Podcast to share her journey to entrepreneurship, consider the power of storytelling to foster engagement and alignment, and discuss their shared belief in business – and conscious leadership – as a force for good.
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Is your story meaningful enough?
Read more: Is your story meaningful enough?Three founders. Three challenges. One simple solution. Here’s how a powerful, shared story can drive a business forward, no matter what stage of development it’s in.